Privacy Policy

How Equisafety Protects Your Personal Information

This Privacy Policy explains how Equisafety collects, uses, stores and protects your personal information when you:

• Visit or shop through our website at https://www.equisafety.com;
• Purchase products from us;
• Create or use an online account;
• Contact us by email, telephone, post or social media;
• Visit our premises, shop or trade stand;
• Enter one of our competitions or promotions;
• Submit a product review; or
• Otherwise communicate or interact with Equisafety.

We are committed to treating your personal information responsibly, keeping it secure and being clear about how it is used.

If you are under 16, please ask a parent or legal guardian to make purchases and provide personal information on your behalf.

Who We Are

Equisafety is the trading name of Equisafety Ltd, a company registered in England and Wales under company number 07176791

Registered address: 

Equisafety Ltd, 19a Tarran Way West Ind Est, Moreton, Wirral, CH46 4TT

For data-protection purposes, Equisafety Ltd is the controller of your personal information. This means that we decide how and why your personal information is collected and used.

If you have a question about this Privacy Policy or wish to exercise any of your data-protection rights, please contact us:

Email: info@equisafety.com
Telephone: 0151 678 7182
Post: Equisafety Ltd, 19a Tarran Way West Ind Est, Moreton, Wirral, CH46 4TT

Information We May Collect

Depending on how you interact with Equisafety, we may collect the following information:

• Your name, billing address, delivery address, email address and telephone number;
• Details required to process payments, although complete card details are normally handled securely by our payment provider;
• Your account details, such as your username, order history and saved products;
• Information about products you have purchased, returned, reviewed or viewed;
• Details of correspondence, enquiries, complaints and customer-service requests;
• Reviews, photographs, comments or other content you choose to provide;
• Your marketing preferences;
• Information you voluntarily provide, such as your date of birth or product preferences;
• CCTV images if you visit premises where CCTV is in operation;
• Technical information, including your IP address, device type, browser, operating system, approximate location and website activity;
• Information collected using cookies and similar technologies; and
• Information relating to our retailers, suppliers, trade customers and other business contacts.

We may also receive information from third parties, including:

• Payment providers;
• Delivery companies;
• Social-media platforms;
• Website and advertising providers;
• Retailers and trade customers;
• Publicly available sources; and
• Fraud-prevention and identity-verification services.

How and Why We Use Your Information

We will only use your personal information where we have a lawful reason to do so.

Processing and Delivering Orders

We use your information to:

• Confirm and process your order;
• Take payment;
• Arrange delivery;
• Provide order updates;
• Process returns and refunds; and
• Contact you about your purchase.

Our lawful basis is that this information is necessary to enter into or perform our contract with you.

Customer Service

We may use your information to respond to enquiries, deal with complaints, investigate faulty products and provide after-sales assistance.

This is necessary to fulfil our contract with you and is also in our legitimate interests as a business providing customer support.

Managing Accounts

If you create an Equisafety account, we use your information to operate the account, maintain your order history and provide the account features you request.

This may be necessary to perform our contract with you or in our legitimate interests in operating our website and services.

Product Reviews

If you submit a review, we may publish it on our website or use it in our marketing. We may display your first name or initials, but we will not publish sensitive contact information.

Our lawful basis is our legitimate interest in helping customers make informed purchasing decisions and improving our products and services. Where necessary, we will ask for your consent.

Improving Our Website and Products

We may analyse how customers use our website, which products are viewed and how our services perform. This helps us improve our website, product range, marketing and customer experience.

We rely on our legitimate interests in understanding our customers and improving Equisafety. Where cookies or similar technologies require consent, we will obtain your consent before using them.

Marketing

If you choose to receive marketing from us, we may contact you about Equisafety products, offers, promotions, competitions and news.

Depending on the circumstances, we rely on your consent or another lawful basis permitted under applicable electronic-marketing law.

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email;
• Replying “STOP” when instructed in a text message;
• Updating your account preferences; or
• Contacting Equisafety directly.

Unsubscribing from marketing will not prevent us from sending necessary messages about an existing order or customer-service matter.

Equisafety will not sell your personal information to another company for its own marketing purposes.

Abandoned Shopping Baskets

Where permitted, we may remind you about products left in your online basket. You may opt out of these messages at any time.

Fraud Prevention and Security

We may process your information to prevent fraud, theft, misuse of our website and other unlawful activity. We may also use it to protect our customers, employees, premises and business.

We rely on our legal obligations and our legitimate interest in maintaining a safe and secure business.

Product Safety and Recalls

We may use your order and contact information to notify you of an important safety issue or product recall.

This may be necessary to comply with our legal obligations or for our legitimate interest in protecting customers.

Legal and Regulatory Requirements

We may process and retain information where required for accounting, taxation, legal claims, regulatory matters, law-enforcement requests or compliance with another legal obligation.

Our Legitimate Interests

Where we rely on legitimate interests, we consider whether our use of your information is necessary and balance our business needs against your rights and interests.

Our legitimate interests may include:

• Operating and improving our business;
• Providing effective customer service;
• Protecting our customers, employees and business;
• Preventing fraud;
• Understanding how customers use our website;
• Improving our products and services; and
• Managing our relationships with retailers, suppliers and business partners.

You may contact us if you would like further information about how we have carried out this balancing assessment.

Cookies and Similar Technologies

Equisafety uses cookies and similar technologies to operate the website, remember the contents of your basket, understand website usage and, where permitted, personalise advertising.

Some cookies are necessary for the website to function. Other cookies will only be used after you have given the required consent.

Further information can be found in our separate Cookie Policy.

Who We May Share Your Information With

We may share relevant information with trusted organisations that help us operate our business, including:

• Website hosting and IT providers;
• Ecommerce and customer-account providers;
• Payment processors;
• Delivery and courier companies;
• Email and marketing providers;
• Customer-service systems;
• Analytics and advertising providers;
• Professional advisers, including accountants, insurers and solicitors;
• Fraud-prevention and security providers;
• Retailers or trade partners where necessary to fulfil a request; and
• Government bodies, regulators, courts or law-enforcement agencies where legally required.

Delivery companies may receive your name, address, email address and telephone number so that they can deliver your order and provide delivery updates. A courier may take a photograph to confirm delivery or an attempted delivery.

Our service providers may only use your information in accordance with our instructions, their own legal obligations and applicable data-protection law.

We do not sell your personal information.

International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where information is transferred internationally, we will ensure that a lawful transfer mechanism and appropriate safeguards are used. These may include UK adequacy regulations, approved contractual clauses or another safeguard permitted by data-protection law.

You may contact us for further information about the safeguards applying to an international transfer of your information.

Keeping Your Information Secure

Equisafety uses appropriate technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is restricted to employees, contractors and service providers who need it for legitimate business purposes.

We may need to verify your identity before responding to a request concerning your personal information. If somebody makes a request on your behalf, we may require evidence that they have your authority to act.

Although we take reasonable precautions, no method of transmitting information over the internet can be guaranteed to be completely secure.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, taxation, warranty and reporting requirements.

Order and transaction records will normally be retained for up to six years after the relevant transaction or the end of our relationship with you, unless a longer period is legally required or needed in connection with a dispute.

Other retention periods will depend upon:

• The nature and sensitivity of the information;
• Why it was collected;
• Whether it is still required;
• Applicable legal obligations; and
• Whether it may be required to establish, exercise or defend a legal claim.

We may keep a limited record of an unsubscribe request to ensure that we continue to respect your marketing preferences.

Children’s Privacy

Our website is not intended for children under 12 to make purchases independently.

If you are under 12, please ask your parent or legal guardian to purchase on your behalf using their own information. We do not knowingly collect personal information directly from children under 12 without appropriate permission.

If we discover that personal information has been collected from a child inappropriately, we will take reasonable steps to delete it.

Your Data-Protection Rights

Depending on the circumstances and the lawful basis being used, you may have the right to:

• Ask for access to the personal information we hold about you;
• Ask us to correct information that is inaccurate or incomplete;
• Ask us to delete your information;
• Ask us to restrict how your information is used;
• Object to certain processing, including direct marketing;
• Ask for eligible information to be transferred to you or another organisation;
• Withdraw consent where processing is based on consent; and
• Complain to the Information Commissioner’s Office.

These rights are not absolute and exemptions may apply. For example, we may need to retain certain information to complete an order, comply with the law or deal with a legal claim.

Your Right to Object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also object where we process your information on the basis of legitimate interests. We will stop processing it unless we have compelling legitimate reasons to continue or the information is required in connection with a legal claim.

To exercise any of your rights, please contact Equisafety using the details provided in the “Who We Are” section.

We will normally respond within one month of receiving a valid request. We may ask you to confirm your identity before processing it. You will not normally be charged, although the law allows a reasonable fee or refusal in certain circumstances, such as manifestly unfounded or excessive requests.

Further information about your rights is available from the Information Commissioner’s Office.

Complaints

If you have concerns about how Equisafety has used your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.

You also have the right to complain to the Information Commissioner’s Office:

Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our services, business practices or legal obligations. The latest version will always be published on our website.

Last updated: 04/08/2026